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Digital Strategies Straight from the Nerdherd

Ecommerce Features Your Customers Will Love – Part I

With web technology continuing to develop at breakneck pace, the pressure is constant on ecommerce site owners to keep up with the industry’s market leaders.
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UX FAIL #1: Designing Against User Habits

Ever walk into a door because you pushed instead of pulled? Find out the digital equivalent of how bad design can break user's instinctive habits.
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Constant Vigilance v. Google Penguin in the War Against Webspam

Clean up your backlink profile and keep an eye on the horizon with MozCast.
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15 Ideas for A/B Testing in 2012

The three most common split tests in conversion optimization are headlines, buttons, and forms. These are tried and true simple tests which you can conduct....
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Current Events and Social Media Strategy: How to Turn Sporting Events Into Marketing Gold

With the upcoming games, Team Adpearance thought it might be interesting to evaluate the ways in which current events can impact your social media strategy.
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Using Personas in Web Design

The most valuable lesson I’ve learned in growing as a web designer was to stop designing for myself. Some of you may scoff and say...
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Adpearance Takes to the Fairway in the Swing Fore Diabetes Golf Tournament

The Adpearance Team took a day off from the digital marketing world to participate in the Swing Fore Diabetes Golf Tournament, an annual event benefiting...
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5 Things To Check On Your Ecommerce Site

Running an ecommerce website is a never-ending task. Start with these five tips to make your store convert more customers.
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5 Things if You Did in 2002, You’d be Rich Right Now

One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is...
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Highly Specific Keywords and Their Effect on Cost Per Click

There are endless opportunities to reach your target audiences with Paid Search Marketing. Broad match, phrase match, exact match – What does it all mean?...
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