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Digital Strategies Straight from the Nerdherd

6 Ways Ecommerce Sites Can See the Value of a “Like”

Facebook, Twitter, YouTube, Pinterest, LinkedIn, Reddit, Tumblr…even Justin Timberlake is bringin’ Myspace back. Social media marketing has become a force to be reckoned within the...
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It’s a Website, Not a Maze: Best Practices for Navigation

If you are lucky enough to bring someone to your website, the last thing you want is for them to run away scared by the...
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Relevant Keywords = Relevant Leads For Your Auto Dealership PPC Marketing

Competitive. Cut throat. Complicated. Sound like the sales on your dealership lot? Well, it turns out that these all too familiar terms can also be...
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Why You Might Want to Care About SEO

There are many people who believe that SEO is about tricking search engines and finding loopholes in Google's algorithms. But is it really?
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8 Ways to Put Social Media to Work in Your Job Search

It’s graduation season! As you cram for finals, pack up the dorm room and prepare to walk across the stage to accept that coveted diploma...
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5 Myths About Designing for Women

A special Mother's Day article about designing websites for women. Is your website female-friendly?
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7 Ways to Roll the Dice with Social Media for Your Casino Marketing

As an engine for driving customer engagement, referrals and service response, the various social platforms available today allow casinos to reach out to current customers,...
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Designing for Ecommerce: Know Your Audience (Part 1)

In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and...
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Designing for Ecommerce: The First Impression (Part 2)

In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an...
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Designing for Ecommerce: Finding the Product (Part 3)

In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’...
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