Ren Walker, Author at Adpearance

Ren Walker

6 Ways to Improve Your Landing Page Conversion Rate

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are...
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How to Make Usable Brand Guidelines

Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed...
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Creating Logos for a Brand Family

Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos...
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Defining Common Design Terms: A Beginner’s Guide

Social media and the mass availability of Internet-enabled smart phones have recently exposed new web design terms to many. Although most of us don’t fully...
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How Subtle Animations Enhance User Interaction

When used appropriately in web design, animations can enhance UX and drive conversions. Learn when and why animations may be used for digital experience.
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A New Language Evolved: The Animated GIF

The use of imagery and symbols as a form of communication has existed since prehistoric cave art. Explore how the old file format that allows...
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Vectors, Bitmaps, and DPIs…oh my!

Ask me to explain curling and I couldn’t tell you, but I can answer that pesky question about what the difference is between a vector...
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Visualizing Data to Create More Effective (and Beautiful) Marketing

Technical advances and new ways of spatially analyzing data are allowing companies to get the most out of their advertising budget, as well as providing...
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18 Ecommerce Product Pages Done Right

The intersection of the moment a consumer decides to buy and the appeal and functionality of ecommerce product pages cannot be overlooked. Product pages do...
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A New Adpearance Logo: When It’s Time to Update Your Logo

Today, we unveil an updated version of the Adpearance logo.
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