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Designing for Ecommerce: The Product Page (Part 4)

In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead...
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Designing for Ecommerce: The Checkout Process (Part 5)

In this final piece of a five-part series, we’ll examine the ever-crucial checkout process and how best to close the deal for ecommerce sites.
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How to Set Up Google Analytics Event Tracking Correctly Or “Marketers are from Mars, Webmasters are from Venus.”

Or “Marketers are from Mars, Webmasters are from Venus.” The meteoric rise of the Internet has provided a boon to marketers and their ability to...
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Why You Lose If You Skip Website Planning

Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step...
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Oh, How Pinteresting! Social Media’s Latest Obsession With Pinterest

Finally, there is now a scenario where being called a “Pinhead” is not meant as an insult. Welcome to the world of Pinterest, the virtual...
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Should Businesses Abandon Facebook and Twitter?

It seems like all smart businesses use multiple forms of social media - whether it's Facebook, Twitter, LinkedIn, Pinterest or Google+. But what is the...
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Color Theory and Landing Page Buttons

Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual...
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4 Insights for Business about Mobile Devices from Google Anaytics

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.
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Happy Holidays From Adpearance!

Seasons greetings to everyone! The staff at Adpearance would like to wish all our clients, friends and family a very happy holidays!
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Adpearance Gets its Creative On: Reflections from Bill DeRouchey’s “Designing with Opinion”

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had...
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