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Digital Strategies Straight from the Nerdherd

Rethinking AdWords Data within Google Enhanced Campaigns

What’s “Google Enhanced Campaigns?” The long-touted AdWords upgrade is coming July 22. Are you ready for the switch?
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13 Job Hunting Tips for the Class of 2013

To the class of 2013 – congratulations! Whether you recently walked across the stage, or will be accepting your diploma in the coming weeks, it’s...
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Munro Shoes: An Ecommerce Website for the Shoe Lovers of America

This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find...
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The ABCs of Website User Experience

Let's take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click...
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Ecommerce Features Your Customers Will Love—Part II

Check out this second installment in our “Ecommerce Features Your Customers Will Love” series.
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Updates to Google Analytics Event Tracking

A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Here's...
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Save Time with Google Analytics Shortcuts, Dashboard Widgets, and Report URLs

Take full advantage of Google Analytics built-in bookmarking features truly customize your reporting dashboard with report URLs.
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Adpearance’s Second Annual Agency Tour and Open House

Join us on Friday, March 29, from 4 to 7 p.m. for Adpearance’s second annual agency tour and open house!
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Top Takeaways from SearchFest 2013

Last month, Adpearance had the pleasure of attending SearchFest 2013, sponsored by the wonderful team at SEMpdx. This all-day conference brought tops names from around...
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Social Media Advertising: The Total Cost Breakdown of a “Like”

Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime...
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