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Digital Strategies Straight from the Nerdherd

11 Reasons to Bid on Your Branded Keywords

Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for...
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How to Use Off-site Factors to Drive New Customers to Your Business

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay...
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How to Find a Digital Provider That Will Drive Results for Your Dealership

Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.
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Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry....
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Key Digital Marketing Insights for Equipment Dealers from the 2018 MHEDA Convention

We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the...
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Why Your Car Dealership Should Be Doing Dynamic Remarketing

Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by...
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Leadership Choices that Killed Our Recruiting

Every entrepreneur has two stories: the story they tell people and the real story. I find the real stories so much more interesting. Below is...
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How to Make Usable Brand Guidelines

Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed...
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3 Overlooked Opportunities for Equipment Dealers

Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of...
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Creating Logos for a Brand Family

Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos...
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