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Digital Strategies Straight from the Nerdherd

How to Evaluate Your Website as a Business Owner

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information,...
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The SEO Impact of Reputation Management

Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on...
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Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the...
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Keeping Pace With Customer Expectations

The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying...
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You Got the Interview. Now What?

Read on for my top ten tips on how to have best interview of your career.
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You’re Invited! Join us for our Design Week Event & Open House

Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our...
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Our Checklist for Turning Your Relocation Into a Marketing Opportunity

With the move to our new location across town, we’ve amassed quite a bit of knowledge regarding how to make moving a business opportunity instead...
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Catch Our Digital Solutions Session at MHEDA’s 63rd Annual Convention

Adpearance and Google will be co-presenting about digital solutions for material handling at the 63rd Annual Material Handling Equipment Distributors Association (MHEDA) Convention in Miami...
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Don’t Wait for Your Online Reputation to Magically Improve

What do consumers see when they search for your business? They probably see something like this search engine results page, with reviews and ratings prominently...
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We’re Ready for the Next Level: Why Adpearance Is Moving Across Town

We’re relocating about a mile from our SW Portland space(s) to the new Field Office campus in NW Portland. It's an exciting change for our...
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