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Digital Strategies Straight from the Nerdherd

Personalized Commercials: When Less Actually Gets You More

Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for...
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5 Details Your HVAC Business Needs to Understand About Local Services Ads

What are these new Local Services Ads from Google? And how can your business take advantage of them? Read on to learn about this disruptive...
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Why YouTube is a Favorite Destination for Car Shoppers

Decreased foot traffic, fewer test-drives, and better-informed customers are just a few ways the internet has transformed the car buying process. Find out how YouTube...
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Why Your Dealership Should Be Investing in Digital Marketing for Fixed Ops

Digital marketing for fixed ops presents a huge revenue opportunity for auto dealerships. Here's why your dealership should be investing in digital marketing for fixed...
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Best Practices for Local SEO in 2017

Google’s search engine results page (SERP) has changed significantly in the last few years affecting where and how local businesses can appear online. Staying informed...
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How to Tune Up Your Digital Advertising

The auto market rarely stays stagnant. Consumer behavior fluctuates, seasonality plays a role, and even the rules of the digital advertising world change. Within this...
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Used Cars & Digital Marketing: A Perfect Match

Used car advertising can be a huge opportunity for auto dealers. Follow these digital advertising best practices to get the most from your ad dollars.
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The Best Ad Position for Your Dealership

When Adpearance selects the optimal ad position for each of our automotive clients, whether on desktop or mobile devices, there are three main components we...
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3 Ways Tech is Changing Automotive Sales

What you can do as an auto dealer to ensure you are keeping up with the Car-dashians.
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Automated Inbound Link Analysis

Using machine learning and a random forest classifier as a step toward more efficient SEO management.
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