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Digital Strategies Straight from the Nerdherd

Ecommerce Lessons for Automotive

What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.
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You’re Invited! Celebrate Adpearance’s 10th Birthday with Design Week Portland

Join us for our annual Design Week Portland Open House on Monday, April 8, from 4:00 – 7:00 p.m. We’ll have a ping-ponging, toast-making, rip-roaring...
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To the Women Who Don’t Feel 100% Qualified

Our VP of Client Success discusses the importance of taking action to grow in the workplace. If you've felt less than 100% qualified for a...
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The Problem with Your Online Equipment Inventory Feed and How to Fix It

Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it's convenient to upload your inventory to...
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How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best...
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6 Ways to Improve Your Landing Page Conversion Rate

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are...
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Owning Your Branded Keyword Searches to Maintain Your Online Reputation

When someone searches for your auto dealership on Google or Bing, are you making a great first impression? Do your website pages and 3rd-party content...
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Working with a Creative CEO

A 2010 survey of more than 1,500 CEOs found that chief executives believe that creativity is the most crucial factor for successfully navigating this increasingly...
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What Equipment Dealers Need to Know about Traditional vs. Digital Marketing

Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough...
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How To Use Keyword Research to Make Your Website More User-Friendly

Keyword research can be an invaluable part of planning website functionality. By utilizing SEO keywords in on-site search, you can provide value to your users,...
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