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Digital Strategies Straight from the Nerdherd

Rose Garden v Moda Center

Is it possible to completely rebrand in a digital age? We take a look at Portland's own sports stadium and home to the Blazers as...
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Defining Common Design Terms: A Beginner’s Guide

Social media and the mass availability of Internet-enabled smart phones have recently exposed new web design terms to many. Although most of us don’t fully...
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Being Social on Social Media: Taking the Time to Build Communities

To really understand social media and how to use it to market and build your brand, it's important to understand the audience that social media...
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PR Fails: How Not to (Dis-)Engage on Social Media

To every brand there is a social platform, and to every social platform there is a season. But when your brand is getting attacked on...
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Adpearance’s Fourth Annual Open House

On May 1, from 4-7 p.m., Adpearance will open its doors for an annual Open House and Agency Tour! Join the #Nerdherd for some networking...
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Project Management and Website Design

As a digital agency, it's important to consider how we can not only support our clients and their business objectives, but also minimize project pitfalls...
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Expression Engine, Channel Images, Foundation 5 and You

Adpearance's development environment is robust and flexible. I'll describe what I've learned and intuited as being the best practices for managing images using Expression Engine,...
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Why Net Neutrality Matters for Digital Marketing

What does internet regulation and net neutrality mean for digital marketing? Read on for an opinion from the #Nerdherd.
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Under the Hood: 3 Ways Auto Dealers Inspire Us Daily

Take a look into the fast-paced auto world. See how working with clients in the auto industry has motivated our digital marketing teams and continued...
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Web Design: A Content-First Approach

Learn why the Adpearance Project Team approaches website design and development with a content-first mindset.
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