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Digital Strategies Straight from the Nerdherd

CTV Advertising to Reach More Car Shoppers

Maximize your advertising budget with the targeting capabilities of Connected TV. Any TV that connects to the internet to stream content is a Connected TV...
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How to Reach New Customers with Local Services Ads in Google

Does your business have a brick-and-mortar location or offer services to a local area? Generate more high-quality leads who are specifically interested in the services...
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SEO Considerations for Launching a New Website

As we prepare to launch our new website, we are also getting ready to migrate our SEO without losing the hard work we have put...
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Thinking Low Funnel to Fuel Success

Overview A recent client came to Adpearance with a clear goal: improve market saturation and boost sales. After other dealerships in their group saw impressive...
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How One Dealership Increased Conversion Rate By 24%

Overview The group’s partnership with Adpearance began in 2016, and after seeing impressive results, every dealership began working with Adpearance, including the Mazda location. Challenge...
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Why Connected TV is Taking Over Traditional TV Advertising

Businesses are curious about connected TV (CTV) advertising — and for good reason.
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What to Expect from Facebook Topic Exclusion Controls

Facebook is testing new advertiser topic exclusion controls with the aim to address marketers’ concerns about the content that accompanies their ads in News Feeds.
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2021 Auto Dealer’s Guide to Google Paid Search

Take control of the levers that lead to discovery. Generate leads and a better ROI with digital advertising.
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February Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for...
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February Traffic & Paid Search Trends for Heavy Equipment Dealers

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
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