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Digital Strategies Straight from the Nerdherd

The Essential Guide to Connected TV Advertising

Get the user experience of traditional tv advertising combined with the targeting capabilities and cost efficiency of digital advertising across all devices with connected TV...
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SEO Tips for WordPress Websites

WordPress is known as the content management system (CMS) with built-in SEO benefits for its sites. While that is true, you can achieve even greater...
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Local Campaigns vs. Local Service Ads for Small Businesses

Local campaigns are a simple way to advertise your business locally using Google’s machine learning. For small businesses, local campaigns can be an effective and...
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Dos and Don’ts for Social Media Management

As the scale of social media continues to grow, social media management can seem like a daunting task. Luckily for most businesses a successful social...
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How to Effectively Advertise During Inventory Shortages

The computer-chip shortage, exacerbated by supply-chain issues during the COVID-19 pandemic has impacted auto inventory across the country as consumer demand remains strong. As long...
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Adpearance Joins the Maserati Digital Program as a Certified Provider

PORTLAND, ORE. (PRWEB) MAY 26, 2021 Maserati has selected Adpearance, a digital marketing company, as a certified provider in the Maserati Digital Program. Maserati dealerships can partner...
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4 Ways Dynamic Video Ads Improve Your Lead Generation

A lot of businesses miss out on the benefits of video advertising because video creation, ongoing updates, and ad management are thought to be time-intensive...
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How (and Why) to Combine Marketing Reports with Sales Data

Are your leads pacing to hit your number this month? Are you advertising enough—or too much—to make your goal? Success means sales, and your reporting...
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Make a Good First Impression with Review Management

Online reviews have been around for years, and they are more important than ever. According to BrightLocal, 87% of consumers read online reviews for local...
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Everything You Need to Know About CTV Advertising

Connected TV advertising is all about reaching the unreachable. 27% of adults are cord cutters and 17% never subscribed in the first place. Reach cord...
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