Full-Service Digital Marketing for Volkswagen Dealers
Get a partner who connects ads to sales, prioritizes performance, and cares about the success of your account as much as you do.
What we offer
Get digital marketing that drives your bottom line.
Paid Search
Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging
Video Advertising
Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences
Search Engine Optimization
Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization
Social Media & Reputation Management
Custom strategic plans and active monitoring to build a consistent and engaged digital presence
Talise Jordan
Whether it’s a phone call or an email, Talise is extremely responsive. She is available when needed and always seems to have our metrics at her fingertips as though she was expecting a call. She has her finger on the pulse of our campaigns, knows how well we’re performing and where we can improve.
- Missy Kennedy, Marketing Manager, Salvadore Chrysler Dodge Jeep Ram
We’ve worked with a variety of digital advertising companies and Adpearance has provided top of the line customer service. Amy and her team work closely with us to align our strategies and their expertise. We are very happy with the results
- Marla Olstedt, Marketing Manager, Lum's Auto Center
When dealing with most vendors and third parties, it feels like I’m always being “sold” something. It’s the absolute opposite with Adpearance.
- Adam Beck, General Manager, Basil Volkswagen
Pricing & Services
For questions and support regarding the Volkswagen digital advertising program, please contact us at oem@adpearance.com.
Digital Advertising with MarketAI
Billed to Program
MarketAI is an all-in-one platform designed to power your digital marketing campaigns with a VIN-specific strategy. Our full-service suite of marketing solutions is informed and optimized by MarketAI real-time market intelligence and machine learning to deliver results. Dealers receive spend recommendations based on market and opportunity and inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes including price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms. MarketAI also provides advanced audience matching using proprietary inventory and market data, and competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors.
0-49 Vehicles
$995 + 25% of package / mo
- 49 total vehicles in inventory or less
- Adpearance MarketAI advertising technology
- Dedicated Digital Advertising Strategist
- Real-time performance dashboard
- Budget recommendations based on Dealer market & opportunity
- Search Advertising for New or Used inventory (Google, Bing)
- Display Advertising (Google Network)
- Performance Max (Includes Vehicle Ads) (Google)
- Remarketing (All Platforms)
- Social Advertising (Facebook/Meta, TikTok)
- Video Advertising (YouTube), OTT & CTV
- Streaming Audio
- Conversion & user level tracking powered by Foureyes® tracking technology
50-99 Vehicles
$1,495 + 25% of package / mo
- 50-99 total vehicles in inventory
- Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology
100-149 Vehicles
$1,995 + 25% of package / mo
- 100-149 total vehicles in inventory
- Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology
150-299 Vehicles
$2,499 + 25% of package / mo
- 150-299 total vehicles in inventory
- Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology
300+ Vehicles
$2,995 + 25% of package / mo
- 300+ total vehicles in inventory
- Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology
Digital Advertising Package Add-On
Billed to Program
Single-Channel MarketAI
$495 + 25% of package / mo
- 99 total vehicles in inventory or less
- MarketAI add-on to the 0-49 or 50-99 Vehicles Digital Advertising package
- Spend recommendations based on dealer market and opportunity
- Inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes such as price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms
- Advanced audience matching using proprietary inventory and market data
- Competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors
Custom Creative Services
Billed to Program
Up to 3 Models
$800 / mo
- Creative highlighting up to 3 vehicle models
- Offer based creative, highlighting either dealer or national offers, developed monthly
- Create consistent brand and offering messaging with content across Display, Social, Email, and Website
Up to 5 Models
$1,250 / mo
- Creative highlighting up to 5 vehicle models
- Offer based creative, highlighting either dealer or national offers, developed monthly
- Create consistent brand and offering messaging with content across Display, Social, Email, and Website
Up to 7 Models
$1,700 / mo
- Creative highlighting up to 7 vehicle models
- Offer based creative, highlighting either dealer or national offers, developed monthly
- Create consistent brand and offering messaging with content across Display, Social, Email, and Website
SEO Packages
Billed to Program
Fuel
$525 / mo
- Metadata Optimization
- Monitoring of Website Backend
- Google Analytics Configuration
- Google Business Profile Optimization
- Monthly Performance Tracking
- Local Listings Optimization
- Customized SEO Plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
- 1 unique landing page and 1 onsite optimization
Ignition
$1,100 / mo
- Metadata Optimization
- Monitoring of Website Backend
- Google Analytics Configuration
- Google Business Profile Optimization
- Monthly Performance Tracking
- Content Creation
- Conversion Optimization
- Local Listings Optimization
- Backlink profile analysis
- Customized SEO plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
- 2 unique landing pages and 1 onsite optimization
Overdrive
$1,800 / mo
- Metadata Optimization
- Monitoring of Website Backend
- Google Analytics Configuration
- Google Business Profile Optimization
- Monthly Performance Tracking
- Content Creation
- Conversion Optimization
- Monthly Google Business Profile Management
- Local Listings Optimization
- Backlink profile analysis
- Customized SEO plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
- 3 unique landing pages and 1 onsite optimization
Hourly Custom SEO
$120 / hr
YouTube Optimization Packages
Billed to Program
Fuel
$200 / mo
- 1 optimized video* per month
- *Retailer to provide and upload videos to YouTube
- Build YouTube channel (brand-enhancing logo, cover image, optimized About section)
- Create targeted playlists
- Optimize video metadata (title, description, tags)
- Annotations (layer relevant calls to action over video)
- Closed Captioning
- Community Management
Ignition
$300 / mo
- 2 optimized videos* per month
- *Retailer to provide and upload videos to YouTube
- Build YouTube channel (brand-enhancing logo, cover image, optimized About section)
- Create targeted playlists
- Optimize video metadata (title, description, tags)
- Annotations (layer relevant calls to action over video)
- Closed Captioning
- Community Management
Overdrive
$400 / mo
- 3 optimized videos* per month
- *Retailer to provide and upload videos to YouTube
- Build YouTube Channel (brand-enhancing logo, cover image, optimized About section)
- Create targeted playlists
- Optimize video metadata (title, description, tags)
- Annotations (layer relevant calls to action over video)
- Closed Captioning
- Community Management
Social Media Management Packages
Billed to Program
Fuel
$750 / mo
- Choice of 1 social media platform
- Account setup
- Account optimization
- Asset creation
- 2 posts/week
- Weekly content planning
- Active management and response to customer comments and inquiries
- Monthly performance reporting
- Assigned Digital Strategist
- Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition
Ignition
$1,350 / mo
- Choice of 2 social media platforms
- Account setup
- Account optimization
- Asset creation
- 4 posts/week including 2 or more enhanced posts or page engagements per month
- Weekly content planning
- Active management and response to customer comments and inquiries
- Facebook advertising
- Monthly performance reporting
- Assigned Digital Strategist
- Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition
Overdrive
$1,850 / mo
- Choice of 3 social media platforms
- Account setup
- Account optimization
- Asset creation
- 6 posts/week including 2 or more enhanced posts or page engagements per month
- Weekly content planning
- Active management and resposne to customer comments and inquiries
- Facebook advertising
- Monthly performance reporting
- Assigned Digital Strategist
- Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition
Reputation Management Packages
Billed to Program
Respond Only
$650 / mo
- Comprehensive customer care strategy guide
- Optimization of your choice of 2 reputation sites
- Monitoring, alerts, and responses for up to 20 reviews/month
- Monthly monitoring and rule-based removal as needed
- Review requests via Podium reputation management tool
Fuel
$600 / mo
- Comprehensive customer care strategy guide
- Public profile review & audit
- Rule-based removal of Google reviews
- Google review monitoring
- Review requests via Podium reputation management tool
- Integration with DMS or CRM
- Monthly reporting
Ignition
$1,250 / mo
- Comprehensive customer care strategy guide
- Public profile review & audit
- Customizable responses for up to 40 Google reviews/month
- Rule-based removal of Google reviews
- Google review monitoring
- Review requests via Podium reputation management tool
- Integration with DMS or CRM
- Monthly reporting
Overdrive
$1,550 / mo
- Comprehensive customer care strategy guide
- Choice of 3 review platforms for account setup & optimization
- Customizable responses for up to 50 reviews/month
- Rule-based removal of reviews on 3 review platforms
- Review monitoring on 3 review platforms
- Review requests via Podium reputation management tool
- Integration with DMS or CRM
- Monthly reporting
We back it up
We wouldn’t be Adpearance if we didn’t show you the numbers.
0%
Average Increase in Vehicle Sales Year Over Year0+
Number of Managed Paid Search Campaigns0
Average Ad Rank Position For Auto Campaigns0+
Average Number of Custom Written Used Inventory Ads per DealerWe don’t use tech for the heck of It
Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective.
Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.
Reports that actually answer your questions
Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact.
With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.
Our Partners
