Honda | Adpearance
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Honda Certified Provider

Get a partner who connects ads to sales, prioritizes performance, and cares about the success of your account as much as you do.

We get it:

Your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

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Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

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Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

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Pricing & Services

For questions and support regarding the Honda digital advertising program, please reach out to us at oem@adpearance.com.

Digital Advertising with MarketAI

Billed to Program

MarketAI is an all-in-one platform designed to power your digital marketing campaigns with a VIN-specific strategy. Our full-service suite of marketing solutions is informed and optimized by MarketAI real-time market intelligence and machine learning to deliver results. Dealers receive spend recommendations based on market and opportunity and inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes including price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms. MarketAI also provides advanced audience matching using proprietary inventory and market data, and competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors.

LX

$699 + 20% on ad spend over $3,500 / mo
  • 99 total vehicles in inventory or less
  • Adpearance MarketAI advertising technology
  • Dedicated Digital Advertising Strategist
  • Real-time performance dashboard
  • Budget recommendations based on Dealer market & opportunity
  • Search Advertising for New or Used inventory (Google, Bing)
  • Display Advertising (Google Network)
  • Performance Max (Includes Vehicle Ads) (Google)
  • Remarketing (All Platforms)
  • Social Advertising (Facebook/Meta, TikTok)
  • Video Advertising (YouTube), OTT & CTV
  • Streaming Audio
  • Conversion & user level tracking powered by Foureyes® tracking technology

Sport

$3,095 + 20% on ad spend over $5,000 / mo
  • 100-199 total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

Touring

$3,995 + 20% on ad spend over $5,000 / mo
  • 200+ total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

Digital Advertising Package Add-Ons for LX Package

Billed to Program

Single-Channel MarketAI

$495 + 20% on ad spend over $3,500 / mo
  • 99 total vehicles in inventory or less
  • MarketAI add-on to the LX digital advertising package
  • Spend recommendations based on dealer market and opportunity
  • Inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes such as price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms
  • Advanced audience matching using proprietary inventory and market data
  • Competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors

Multi-Channel MarketAI

$1,195 + 20% on ad spend over $3,500 / mo
  • 99 total vehicles in inventory or less
  • MarketAI add-on to the LX Digital Advertising package
  • Spend recommendations based on dealer market and opportunity
  • Inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes such as price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms
  • Advanced audience matching using proprietary inventory and market data
  • Competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors

Custom Creative Services

Billed to Program

LX

$800 / mo
  • Creative highlighting up to 3 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

Sport

$1,250 / mo
  • Creative highlighting up to 5 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

Touring

$1,700 / mo
  • Creative highlighting up to 7 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

SEO Packages

Billed to Program

Sport

$1,100 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Ongoing Google Business Profile Management
  • Local Listings Optimization
  • Customized SEO Plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
  • 2 unique landing pages and 1 onsite optimization

Touring

$1,800 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Content Creation
  • Conversion Optimization
  • Monthly Google Business Profile Management
  • Local Listings Optimization
  • Backlink Profile Analysis
  • Customized SEO plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
  • 3 unique landing pages and 1 onsite optimization

YouTube Optimization Packages

Billed to Program

Sport

$ 300 / mo
  • YouTube Channel Build
  • Create Playlists
  • Optimize Metadata
  • Annotations
  • Closed Captioning
  • Community Management
  • 2 optimized videos per month

Touring

$ 400 / mo
  • YouTube Channel Build
  • Create Playlists
  • Optimize Metadata
  • Annotations
  • Closed Captioning
  • Community Management
  • 3 optimized videos per month

Social Media Management Packages

Billed to Program

Sport

$ 1,350 / mo
  • Account setup
  • Account optimization
  • Asset creation
  • Weekly content planning and calendaring
  • Active management and response on post days
  • Management and posting on up to 2 social media platforms
  • Monthly performance reporting and ongoing performance tracking
  • 4 posts/week including 2 or more enhanced posts or page engagements per month
  • Facebook advertising ($200 ad spend for either promoted posts or page likes)
  • Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition

Touring

$ 1,850 / mo
  • Account setup
  • Account optimization
  • Asset creation
  • Weekly content planning and calendaring
  • Active management and response on post days
  • Management and posting on up to 3 social media platforms
  • Monthly performance reporting and ongoing performance tracking
  • 6 posts/week including 2 or more enhanced posts or page engagements per month
  • Facebook advertising ($400 ad spend for either promoted posts or page likes)
  • Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition

Additional Ad Spend

$ 125 / mo
  • Additional Facebook promoted post ad spend available with subscription to Sport Social Media Management Service Package or Touring Social Media Management Service Package

Reputation Management Packages

Billed to Program

Sport

$1,250 / mo
  • Comprehensive customer care strategy guide
  • Integration with DMS
  • Optimization of 2 reputation sites: Google Business Profile plus choice of one additional site
  • Monitoring, alerts, and responses for up to 40 reviews/month
  • Monthly profile monitoring and rule-based removal as needed
  • Review requests via Podium reputation management tool

Touring

$1,550 / mo
  • Comprehensive customer care strategy guide
  • Integration with DMS
  • Optimization of 3 reputation sites: Google Business Profile plus choice of two additional sites
  • Monitoring, alerts, and responses for up to 50 reviews/month
  • Monthly profile monitoring and rule-based removal as needed
  • Review requests via Podium reputation management tool
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

Our Partners
Get In Touch

We offer tailored solutions specific to the needs of Honda dealerships.