Frequently Asked Questions
MarketAI & Data-Driven Marketing
Adpearance is a full-service digital marketing company obsessed with driving vehicle sales. We are a certified digital provider in 14 OEM programs and every solution is powered by MarketAI and delivered by dedicated human experts who know your business inside and out. We offer both turnkey solutions and custom packages to provide exactly the level of service and detailed reporting you need to boost vehicle turn rates and capture competitive market share.
MarketAI is the most advanced real-time automotive data platform available to dealers. It captures, stores, and enriches data points to give automotive dealers the most accurate overview of market conditions. It provides competitive insights on pricing, vehicle movement, inventory, and turn rates by model and trim for you and your competitors.
AI (Artificial Intelligence) in the automotive industry works by leveraging real-time data to make smarter advertising decisions. Our MarketAI platform captures, stores, and enriches data points about your inventory, the market, and shopper behavior. This intelligence powers automated decision-making that determines which vehicles to promote, which marketing channels to use, and which audiences to target.
AI marketing delivers significant value for auto dealers by making your advertising more efficient and effective. Traditional marketing approaches often treat all inventory equally or rely on intuition about which vehicles need support. MarketAI's data-driven approach ensures you're not wasting money promoting vehicles that would sell anyway while neglecting those that need additional exposure.
VIN-based advertising is a digital marketing approach focusing on dynamic ads featuring specific vehicles from your inventory. Using our automotive marketing software, we pull images and data from live inventory on your website to create VIN-level ad campaigns across multiple platforms. These ads show actual vehicles on your lot with their specific details to in-market shoppers, rather than generic vehicle images.
MarketAI tracks over 22 different inventory factors including price, position relative to market, color popularity, trim desirability, market movement rates, competitor inventory levels, days on lot, and recent price changes. These metrics combine to create a VINScore that determines which vehicles receive prioritized advertising support.
MarketAI provides rapid, real-time adaptability to market conditions to move your inventory faster and more efficiently than ever. Our platform constantly analyzes inventory movement across all segments and regions, allowing dealerships to quickly identify trends and adjust their marketing strategy accordingly.
Digital Advertising Performance
Adpearance leverages multiple high-performance paid ads channels including Google Search, Google Display Network, Meta (Facebook and Instagram), Connected TV (CTV), Amazon DSP, Google Vehicle Listing Ads, and Performance Max campaigns. Our MarketAI platform determines which channels will be most effective for different segments of your inventory by allocating and prioritizing based on a specific vehicle’s demand and its likelihood of selling compared to competitors, resulting in the most efficient ad campaigns possible.
We measure success through comprehensive tracking of phone calls, form submissions, chat interactions, VDP (Vehicle Detail Page) views, engaged VDP views, returning VDP views, and ultimately, vehicle sales. Our comprehensive reporting dashboards provide visibility into these metrics with market comparisons to give context to your performance.
We identify inventory at risk of aging through MarketAI and implement targeted boost campaigns to increase exposure. Our troubled inventory support focuses on vehicles that are aging (older than 60 days), recently discounted (price reduction in last 14 days), or have low VDP views (averaging less than 2 views per day). We activate these specific VINs across multiple channels to drive interested shoppers to these units.
SEO for Auto Dealerships
SEO (Search Engine Optimization) complements your paid advertising by increasing your organic visibility and ensuring your business shows up in all the right places. While paid ads stop generating traffic when you stop funding them, SEO is like a retirement account—the more you invest, the more it compounds over time, continuing to pay dividends. SEO helps capture high-intent search traffic without ongoing click costs.
Each SEO package includes a site audit, SEO strategy guide, Google Analytics and Search Console tracking, metadata optimization, and Google Business Profile optimization. Higher-tier packages include additional features such as local directory optimization, more custom landing pages per month, and content optimization tailored to your dealership's unique selling propositions.
A dedicated fixed-ops SEO strategy helps your service department capture high-intent local searches for maintenance, repairs, and parts. By optimizing your site for service-related keywords and creating service-specific landing pages, you can increase appointment bookings and parts sales.
Working with Adpearance
Adpearance provides every client with a single point of contact who is 100% focused on automotive. Our combination of MarketAI technology and human expertise delivers a personalized experience with real-time data insights. Adpearance is also a certified provider in 14 automotive programs, offering brand-compliant campaigns and no-hassle co-op reimbursement to in-program dealers.
Our onboarding process follows a streamlined 5-step approach: Analysis, Enrollment, Strategy Review, Launch, and Monthly Reporting. You work with a dedicated Strategist that understands your business goals for day-to-day execution and a Senior Strategy Director for bigger picture business insights. Every client is supported by our expert technical teams with specialized expertise to deliver effective solutions efficiently.
Yes, Adpearance is a digital provider in 14 OEM automotive programs including Acura, Audi, Genesis, Honda, Hyundai, JLR, Kia, Lotus, Maserati, Mazda, Stellantis, Toyota, Volkswagen, and Lithia. As a certified vendor, we offer compliant marketing services that qualify for co-op reimbursement. Our certified services vary by program but typically include digital advertising, SEO, reputation management, and social media management.
Pricing and Value
Effective digital marketing investments vary based on dealership size, market competitiveness, and specific goals. We provide specific recommendations based on your market analysis and competitive assessment during your free market assessment.
Absolutely. Fixed operations represent a significant profit opportunity for dealerships. We offer specialized digital marketing strategies for service departments, including service-focused SEO, targeted service advertising campaigns, and reputation management specifically for your service department. Reach out to our team to learn more.