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Digital Strategies Straight from the Nerdherd

VIN-Based Marketing is Mission-Critical for Auto Dealers

Dealers have been playing guessing games for decades… but guess what? Digital marketing tools available today let you rely on actual data instead of hunches...
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3 Benefits of Programmatic Audio Advertising

Are you searching for fresh opportunities to connect with your target audience and boost brand awareness? With adults spending over one hour and 43 minutes...
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Adpearance Announces Certifications in the Genesis Certified Digital Marketing Program

LAKE OSWEGO, Ore. (Newswire) April 2, 2024 Genesis has selected Adpearance, a digital marketing company, as a preferred partner for retailers in the Genesis Certified...
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Adpearance Achieves Google Premier Partner Status

Adpearance is excited to announce that it has been awarded Google Premier Partner status for 2024 — the tenth consecutive year in a row! Over...
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Optimize Your Videos for Search Engines

Videos are one of the most engaging ways to connect with your target audience and guide them along their buying journey — but none of...
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4 Tips to Move Your Aged Inventory

Are you suddenly seeing certain vehicles sitting on your lot longer? Even after resorting to discounts, some dealers are having trouble getting eyes on their...
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Drive In-person Shopping with Performance Max

Looking for new ways to boost in-person shopping? Help potential customers find and learn about your business with Performance Max campaigns for store goals. This...
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Dos and Don’ts for Website Lead Generation

Do you want to attract more potential buyers to your website, but aren’t sure where to start? Effective business websites organically attract relevant users, are...
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3 Reasons High-quality Data Powers Digital Marketing

Are your digital marketing efforts consistently generating the right leads you need to drive sales? Understanding how to effectively collect and utilize high-quality data can...
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Your Guide to the 2024 NADA Show

Ready to take your dealership to new heights this year? The best of the auto industry is heading to Las Vegas in less than a...
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