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Digital Strategies Straight from the Nerdherd

Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions....
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Facebook Ad Alternatives

Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need...
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Adpearance Websites June ‘20 Feature Release

We’re regularly rolling out new features for Adpearance Websites. Learn more about the latest updates in our June ‘20 release.
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Website Traffic & Digital Marketing Trends for Automotive – June

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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Website Traffic & Digital Marketing Trends for Heavy Equipment – June

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
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Aligning Your Digital Marketing with the Equipment Sales Funnel

Online searches for heavy equipment are on the rise. Take advantage of the increase in demand by aligning your digital marketing with each step in...
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7 Steps to Manage Your Car Dealership’s Google My Business Profile

In the ever-changing landscape of search results and SEO, one thing remains clear: Google My Business (GMB) is essential for digital marketing success. GMB is...
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Website Traffic and Sales Trends During COVID-19

It goes without saying that the past few months have brought unprecedented change to businesses across the country. By analyzing website traffic and sales trends...
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Adpearance Websites May ‘20 Feature Release

We’re regularly rolling out new features and updates to Adpearance Websites. Learn more about the May ‘20 release.
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Automotive Digital Marketing Performance Trends – May

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updated data and insights.
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