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Digital Strategies Straight from the Nerdherd

November Traffic & Paid Search Trends for Heavy Equipment Dealers

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
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Use Video, Display, and Social Advertising to Fill Your Lead Funnel

In terms of direct ROI, search advertising is the most effective channel for low-funnel lead capture. But that doesn’t diminish the value of video, display,...
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6 Digital Marketing Strategies for Equipment Dealers to Leverage in 2021

With an SEO strategy keeping your business visible and digital advertising campaigns generating high-quality leads, you’re bound for year-round success.
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5 Ways to Increase the Number of Low-Funnel Leads You’re Generating Monthly

If you’re not getting enough high-quality, low-funnel leads, take these measures to move the needle and increase your lead flow from digital advertising.
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Adpearance Websites October ‘20 Feature Release

We regularly roll out new features and improvements for equipment dealers on Adpearance websites. Learn more about the latest updates in our October ‘20 release.
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2020 Digital Advertising Holiday Playbook

Every year, automotive sales spike between the last week of October and the end of the year, typically seeing a 9-11% increase in sales around...
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Are You Getting Enough Low-Funnel Leads?

After 10+ years working with auto dealerships, I think I’ve figured out what they want—to cut the BS and get better results from digital advertising...
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How Much Should Equipment Dealers Spend on Digital Marketing?

If you're like most heavy equipment dealerships, your digital marketing budgets have grown exponentially in the last decade. So how should you approach budget planning?...
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October Traffic & Paid Search Trends for Heavy Equipment Dealers

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
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October Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly...
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