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Digital Strategies Straight from the Nerdherd

The Benefits of Changing Advertising Providers

You may have heard of a weak transition period when switching from one digital advertising provider to another. Don’t let fear of a transition period...
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Adpearance Receives Top Rated DrivingSales Dealer Satisfaction Award

PORTLAND, ORE. (PRWEB) MARCH 17, 2022 Adpearance has received a Top Rated Search Engine Marketing Award in the twelfth annual DrivingSales Dealer Satisfaction Awards, presented...
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Secure Top Ad Placement in Google with New Vehicle Ads

Vehicle Ads represent one of the biggest changes to the search results page in nearly a decade. Google moved them from alpha to a beta...
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Adpearance Joins the Mazda Digital Certified Program as a Certified Provider

PORTLAND, ORE. (PRWEB) MARCH 03, 2022 Mazda has selected Adpearance, a digital marketing company, as a certified provider in the Mazda Digital Certified Program. “It’s an...
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2022 Paid Search Trends for Auto Dealers

Recently improved automation technologies present auto dealers with the opportunity to acquire more high-quality leads at a lower cost. Here are three paid search trends...
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Adpearance Achieves Google Premier Partner Status

Adpearance is excited to announce that it has been awarded Google Premier Partner status for 2022, the eighth consecutive year in a row. Google Partner...
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The 2022 Guide to Used Car Advertising

Used and certified pre-owned vehicles are a great opportunity for dealers to increase their inventory as new vehicle inventory remains low. Take advantage of continued...
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Optimizing Your Advertising as Inventory Ebbs and Flows

The past couple of years have been challenging for auto dealers as consumer behavior has changed while inventory continues to be an issue. Here are...
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The 2022 Auto Dealer’s Guide to Google Paid Search

When potential customers search for the vehicles and services you offer, you want them to quickly find your dealership and easily convert. Generate leads and...
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7 Digital Marketing Strategies for Equipment Dealers to Leverage in 2022

Keep your heavy equipment business visible and digital advertising campaigns generating high-quality leads year-round with a successful SEO strategy. Here are seven paid and organic...
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