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3 Steps to Improve Your Digital Advertising ROI

Adpearance presented at Digital Dealer Virtual to share three strategies to improve your return on investment from digital advertising. Watch now for actionable tips and...
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2021 Paid Search Trends for Auto Dealers

If the theme of 2020 was “pivot,” with dealerships needing to make rapid and often significant changes to their paid search strategies in response to...
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December Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for...
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The 2021 Guide to Used Car Advertising

Used car advertising presents a big opportunity for auto dealers. Use these digital advertising tactics to sell more used and certified pre-owned inventory in 2021.
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November Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for...
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Use Video, Display, and Social Advertising to Fill Your Lead Funnel

In terms of direct ROI, search advertising is the most effective channel for low-funnel lead capture. But that doesn’t diminish the value of video, display,...
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5 Ways to Increase the Number of Low-Funnel Leads You’re Generating Monthly

If you’re not getting enough high-quality, low-funnel leads, take these measures to move the needle and increase your lead flow from digital advertising.
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2020 Digital Advertising Holiday Playbook

Every year, automotive sales spike between the last week of October and the end of the year, typically seeing a 9-11% increase in sales around...
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Are You Getting Enough Low-Funnel Leads?

After 10+ years working with auto dealerships, I think I’ve figured out what they want—to cut the BS and get better results from digital advertising...
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October Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly...
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