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Secure Top Ad Placement in Google with New Vehicle Ads

Vehicle Ads represent one of the biggest changes to the search results page in nearly a decade. Google moved them from alpha to a beta...
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Adpearance Joins the Mazda Digital Certified Program as a Certified Provider

PORTLAND, ORE. (PRWEB) MARCH 03, 2022 Mazda has selected Adpearance, a digital marketing company, as a certified provider in the Mazda Digital Certified Program. “It’s an...
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2022 Paid Search Trends for Auto Dealers

Recently improved automation technologies present auto dealers with the opportunity to acquire more high-quality leads at a lower cost. Here are three paid search trends...
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The 2022 Guide to Used Car Advertising

Used and certified pre-owned vehicles are a great opportunity for dealers to increase their inventory as new vehicle inventory remains low. Take advantage of continued...
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Optimizing Your Advertising as Inventory Ebbs and Flows

The past couple of years have been challenging for auto dealers as consumer behavior has changed while inventory continues to be an issue. Here are...
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The 2022 Auto Dealer’s Guide to Google Paid Search

When potential customers search for the vehicles and services you offer, you want them to quickly find your dealership and easily convert. Generate leads and...
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Five Strategies for Tackling Low Inventory

High consumer demand combined with supply chain issues continues to impact inventory levels, requiring dealers to be agile and responsive to their current inventory while...
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Electric Vehicle Strategies for 2022

Electric vehicles (EVs) are more popular than ever as the industry shifts to meet consumer demand for more sustainable vehicles. Here are four ways your...
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Leveraging Dynamic Ad Tech for Low Inventory

Consumer demand for auto remains high while supply chain issues continue to cause low inventory challenges. Worry less about disappointing shoppers and wasting ad spend...
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Three Ways to Leverage Demand for Electric Vehicles

The popularity of electric vehicles is continuing to grow despite low inventory challenges. By the end of Q3 2021, electric vehicle sales were already up...
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