Auto
If you could identify exactly which vehicles your dealership has the best chance of selling in the next month, would you change your marketing strategy?...
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Video is a potent marketing and advertising tool for auto dealers — and wielding it strategically can open new avenues for meeting shoppers across evolving...
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NADA 2025 is right around the corner! From January 25–28 in vibrant New Orleans, automotive leaders and innovators will gather for one of the year’s...
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Driving Success in 2025: Reflections on Automotive Digital Advertising Trends from 2024 2024 was a transformative year for automotive digital advertising. As dealerships adapted to...
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Social media ROI is a hot topic for auto dealers — and today’s tools make it easier than ever to track meaningful metrics tied to...
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It’s easy to let search engine optimization (SEO) fall down the list of stuff to keep track of. The auto industry deals with enough change...
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Today’s dealerships can know a lot, thanks to advanced audience tracking and digital marketing technologies that leverage AI and machine learning. With the right mix...
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The Environmental Protection Agency issued regulations on the supply of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) this spring, causing a stir among...
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In today’s automotive landscape, dealers face a perfect storm of challenges including inventory fluctuations, intense competition, and rapidly evolving consumer expectations. With limited visibility into...
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Dealers have been playing guessing games for decades… but guess what? Digital marketing tools available today let you rely on actual data instead of hunches...
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