David Bumpus, Author at Adpearance

David Bumpus

Tips for Optimizing Your Car Dealership Website

Over the past few years, I’ve spent a lot of time on car dealership websites. I’ve had the opportunity to work on hundreds of websites...
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The Problem with Your Online Equipment Inventory Feed and How to Fix It

Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it's convenient to upload your inventory to...
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Owning Your Branded Keyword Searches to Maintain Your Online Reputation

When someone searches for your auto dealership on Google or Bing, are you making a great first impression? Do your website pages and 3rd-party content...
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An Introduction to SEO

What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you'll get...
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Google Analytics: The Basics of Custom Dashboards

Organize important data in one place with Google Analytics’ custom dashboards.
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The SEO Impact of Reputation Management

Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on...
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Best Practices for Local SEO in 2017

Google’s search engine results page (SERP) has changed significantly in the last few years affecting where and how local businesses can appear online. Staying informed...
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Automated Inbound Link Analysis

Using machine learning and a random forest classifier as a step toward more efficient SEO management.
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The ABCs of Keyword Selection

Selecting keywords is the first step in SEO—and it is crucial! Although selecting keywords may at first seem a bit obvious, it’s important not to...
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Rose Garden v Moda Center

Is it possible to completely rebrand in a digital age? We take a look at Portland's own sports stadium and home to the Blazers as...
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