Damon Melton
Driving Success in 2025: Reflections on Automotive Digital Advertising Trends from 2024 2024 was a transformative year for automotive digital advertising. As dealerships adapted to...
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Looking for new ways to boost in-person shopping? Help potential customers find and learn about your business with Performance Max campaigns for store goals. This...
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Drive more high-quality leads for your dealership by upgrading the efficiency and effectiveness of your Vehicle Ads with machine learning-powered Performance Max campaigns. Performance Max...
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As user privacy concerns lead browsers like Google to shift toward a cookieless world, leveraging your first-party data is more important than ever. Google Customer...
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Overview Adpearance is always on the lookout for new ad placements that will benefit our clients. Announced to the public at NADA 2022, Vehicle Ads are a...
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Vehicle Ads are a massive opportunity for auto dealers to advertise live inventory in the best placements on Google search pages. However, they require multiple...
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Google Smart Bidding has transformed how we execute search ads over the past year, and new machine learning-powered bidding continues to offer new bidding strategies...
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Overview Since Google released Smart Bidding, Adpearance has been running tests for our automotive clients. Over the last two months, we’ve rolled out new low-funnel, lead...
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High consumer demand paired with the global computer chip shortage has created low inventory challenges for businesses across industries. While it is hard to estimate...
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The computer-chip shortage, exacerbated by supply-chain issues during the COVID-19 pandemic has impacted auto inventory across the country as consumer demand remains strong. As long...
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