Adpearance’s Guide to 2025 NADA Show

NADA 2025 is right around the corner! From January 25–28 in vibrant New Orleans, automotive leaders and innovators will gather for one of the year’s most anticipated events. The show is full of outstanding education, emerging trends, and networking opportunities for everyone in the automotive industry. Whether you’re focused on boosting your dealership’s digital performance, networking with industry experts, or learning about the latest trends, this event has something for you.

Engage and activate at NADA 2025

This year’s education and discussions cover crucial and timely topics in the automotive industry, like the rise of artificial intelligence (AI) and electric vehicle (EV) adoption and the growing importance of dealership cybersecurity. NADA offers attendees a wide range of programs that include:

• Workshops (Learn): Follow a track or chart your own course! Choose from 60+ lively and engaging workshops — led by experienced NADA subject matter experts and other top industry professionals.   
• Super Sessions (Deep Dive): These high-impact sessions dissect crucial topics and trends in the industry.
• Exchange (Engaged Participation): Dealers and managers are invited to brainstorm solutions to common dealership challenges.
• Spotlight Series (Motivate): This covers the best ideas from 20 Group, China, AI, the economic outlook, and EVs.

The workshops follow six curated tracks. Attendees can choose the track that aligns with their specific roles and interests. Choose from: 

• Business Essentials and Innovations: Identify vital information impacting your dealership’s operations and explore the latest innovations crucial to your organization’s continued success.
• Fixed Operations: Improve the performance and profitability of your service and parts departments, including the collision center.
• Human Capital: Discover proven strategies for hiring and retaining exceptional staff, enhancing dealership culture, and fostering diversity and inclusion.
• Leadership: Learn how to train and nurture teams that will propel your business to the next level of success.
• Marketing and Digital: Stay ahead of the curve with the latest marketing strategies and insights into maximizing your dealership’s presence in the ever-evolving world of digital retailing.
• Variable Operations: Optimize vehicle inventory management to boost new and pre-owned sales and gross profits, including insights into Finance & Insurance (F&I).

Suggested Sessions for NADA 2025

You have so many opportunities for learning and profound takeaways, but these sessions are ‘can’t miss’ to prepare your automotive business for the year ahead.

“Mastering AI to Transform Your Dealership’s Digital Presence” – Friday, January 24th from 3:30pm – 4:25pm. Start the conference on the right foot with this exciting session on AI. Explore the integration of AI in dealership marketing and engaging storytelling with AI-powered content creation. Presenter Sean Toussi will share how AI is optimizing SEO and Paid Search to boost online visibility, the automation of customer service through AI-based chatbots, and the use of AI in data reporting. 

“Building Connections in a Cookieless World” – Saturday, January 25th, from 12:30pm – 1:15pm.  Take a break from the hustle and bustle of networking with this timely topic. Speakers Ron Andrews and Lindsay Eckert are sharing actionable strategies to build meaningful relationships with your customers by leveraging consumer-first messaging on your website. In this workshop, you’ll discover how to drive growth and brand loyalty by leveraging first-party data.

“Using AI Effectively in the Dealership” – Saturday, January 25th, from 3:30pm – 4:15pm. NADA offers dynamic roundtable discussions on a variety of topics. In this session, you’ll join other auto dealers and managers for a brainstorming and problem-solving conversation on the best ways to leverage AI for your automotive business. 

The NADA Expo

The NADA Expo has 500+ exhibitors, including Adpearance, showcasing the latest automotive tools and services. Discover real solutions and emerging trends, connect with current providers, and shop for new vendors.

Adpearance is excited to be exhibiting at this year’s event. Be sure to visit the Adpearance Booth #3563 in the exhibit hall and schedule your free marketing assessment ahead of time to be entered to win Bose Headphones or an Oculus VR headset.

Can’t make it to New Orleans? Reach out for a free assessment , including your real-time market position and overall digital performance.

Let’s start our 2025 strong together. We’re excited to connect and share real-time sales insights for you and your competition in New Orleans!