JLR Digital | Adpearance
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Full-Service Digital Marketing for Jaguar & Land Rover Dealers

Get a partner who connects ads to sales, prioritizes performance, and cares about the success of your account as much as you do.

We get it:

Your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

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Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

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Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

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Pricing & Services

For questions and support regarding the Jaguar Land Rover digital advertising program, please reach out to us at oem@adpearance.com.

Digital Advertising with MarketAI

Billed to Program

MarketAI is an all-in-one platform designed to power your digital marketing campaigns with a VIN-specific strategy. Our full-service suite of marketing solutions is informed and optimized by MarketAI real-time market intelligence and machine learning to deliver results. Dealers receive spend recommendations based on market and opportunity and inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes including price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms. MarketAI also provides advanced audience matching using proprietary inventory and market data, and competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors.

0-49 Vehicles

$995 + 25% of package / mo
  • 49 total vehicles in inventory or less
  • Adpearance MarketAI advertising technology
  • Dedicated Digital Advertising Strategist
  • Real-time performance dashboard
  • Budget recommendations based on Dealer market & opportunity
  • Search Advertising for New or Used inventory (Google, Bing)
  • Display Advertising (Google Network)
  • Performance Max (Includes Vehicle Ads) (Google)
  • Remarketing (All Platforms)
  • Social Advertising (Facebook/Meta, TikTok)
  • Video Advertising (YouTube), OTT & CTV
  • Streaming Audio
  • Conversion & user level tracking powered by Foureyes® tracking technology

50-99 Vehicles

$1,495 + 25% of package / mo
  • 50-99 total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

100-149 Vehicles

$1,995 + 25% of package / mo
  • 100-149 total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

150-299 Vehicles

$2,499 + 25% of package / mo
  • 150-299 total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

300+ Vehicles

$2,995 + 25% of package / mo
  • 300+ total vehicles in inventory
  • Same benefits as our other digital advertising packages including Adpearance MarketAI advertising technology

Digital Advertising Package Add-On

Billed to Program

Single-Channel MarketAI

$495 + 25% of package / mo
  • 99 total vehicles in inventory or less
  • MarketAI add-on to the 0-49 or 50-99 Vehicles Digital Advertising package
  • Spend recommendations based on dealer market and opportunity
  • Inventory activation based on real-time factors such as market, competition, dealer-specific inventory attributes such as price drop, age, new on lot, historical turn rates, audiences demand, and other AI-driven algorithms
  • Advanced audience matching using proprietary inventory and market data
  • Competitive pricing insights that highlight vehicle prices compared to dealer’s closest competitors

Custom Creative Services

Billed to Program

Up to 3 Models

$800 / mo
  • Creative highlighting up to 3 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

Up to 5 Models

$1,250 / mo
  • Creative highlighting up to 5 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

Up to 7 Models

$1,700 / mo
  • Creative highlighting up to 7 vehicle models
  • Offer based creative, highlighting either dealer or national offers, developed monthly
  • Create consistent brand and offering messaging with content across Display, Social, Email, and Website

SEO Packages

Billed to Program

Fuel

$525 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Local Listings Optimization
  • Customized SEO Plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
  • 1 unique landing page and 1 onsite optimization

Ignition

$1,100 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Content Creation
  • Conversion Optimization
  • Local Listings Optimization
  • Backlink profile analysis
  • Customized SEO plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
  • 2 unique landing pages and 1 onsite optimization

Overdrive

$1,800 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Content Creation
  • Conversion Optimization
  • Monthly Google Business Profile Management
  • Local Listings Optimization
  • Backlink profile analysis
  • Customized SEO plans that feature your market’s top segments and models influenced by MarketAI real-time inventory supply and demand data
  • 3 unique landing pages and 1 onsite optimization

Hourly Custom SEO

$120 / hr

YouTube Optimization Packages

Billed to Program

Fuel

$200 / mo
  • 1 optimized video* per month
  • *Retailer to provide and upload videos to YouTube
  • Build YouTube channel (brand-enhancing logo, cover image, optimized About section)
  • Create targeted playlists
  • Optimize video metadata (title, description, tags)
  • Annotations (layer relevant calls to action over video)
  • Closed Captioning
  • Community Management

Ignition

$300 / mo
  • 2 optimized videos* per month
  • *Retailer to provide and upload videos to YouTube
  • Build YouTube channel (brand-enhancing logo, cover image, optimized About section)
  • Create targeted playlists
  • Optimize video metadata (title, description, tags)
  • Annotations (layer relevant calls to action over video)
  • Closed Captioning
  • Community Management

Overdrive

$400 / mo
  • 3 optimized videos* per month
  • *Retailer to provide and upload videos to YouTube
  • Build YouTube Channel (brand-enhancing logo, cover image, optimized About section)
  • Create targeted playlists
  • Optimize video metadata (title, description, tags)
  • Annotations (layer relevant calls to action over video)
  • Closed Captioning
  • Community Management

Social Media Management Packages

Billed to Program

Fuel

$750 / mo
  • Choice of 1 social media platform
  • Account setup
  • Account optimization
  • Asset creation
  • 2 posts/week
  • Weekly content planning
  • Active management and response to customer comments and inquiries
  • Monthly performance reporting
  • Assigned Digital Strategist
  • Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition

Ignition

$1,350 / mo
  • Choice of 2 social media platforms
  • Account setup
  • Account optimization
  • Asset creation
  • 4 posts/week including 2 or more enhanced posts or page engagements per month
  • Weekly content planning
  • Active management and response to customer comments and inquiries
  • Facebook advertising
  • Monthly performance reporting
  • Assigned Digital Strategist
  • Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition

Overdrive

$1,850 / mo
  • Choice of 3 social media platforms
  • Account setup
  • Account optimization
  • Asset creation
  • 6 posts/week including 2 or more enhanced posts or page engagements per month
  • Weekly content planning
  • Active management and resposne to customer comments and inquiries
  • Facebook advertising
  • Monthly performance reporting
  • Assigned Digital Strategist
  • Social posts influenced by MarketAI data to serve relevant and timely information to customers based on your market and competition

Reputation Management Packages

Billed to Program

Respond Only

$650 / mo
  • Comprehensive customer care strategy guide
  • Optimization of your choice of 2 reputation sites
  • Monitoring, alerts, and responses for up to 20 reviews/month
  • Monthly monitoring and rule-based removal as needed
  • Review requests via Podium reputation management tool

Fuel

$600 / mo
  • Comprehensive customer care strategy guide
  • Public profile review & audit
  • Rule-based removal of Google reviews
  • Google review monitoring
  • Review requests via Podium reputation management tool
  • Integration with DMS or CRM
  • Monthly reporting

Ignition

$1,250 / mo
  • Comprehensive customer care strategy guide
  • Public profile review & audit
  • Customizable responses for up to 40 Google reviews/month
  • Rule-based removal of Google reviews
  • Google review monitoring
  • Review requests via Podium reputation management tool
  • Integration with DMS or CRM
  • Monthly reporting

Overdrive

$1,550 / mo
  • Comprehensive customer care strategy guide
  • Choice of 3 review platforms for account setup & optimization
  • Customizable responses for up to 50 reviews/month
  • Rule-based removal of reviews on 3 review platforms
  • Review monitoring on 3 review platforms
  • Review requests via Podium reputation management tool
  • Integration with DMS or CRM
  • Monthly reporting
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

Our Partners
Get In Touch

We offer tailored solutions specific to the needs of Jaguar & Land Rover dealerships.